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Why Video Campaigns Are Key to Boosting Your Brand

Writer's picture: Gabriel WheelerGabriel Wheeler


When it comes to branding and building a more visible business, you can't go wrong investing in a video campaign. A recent project we completed for Greene County Chiropractic included a series of testimonials, an “About Us” video, and a short ad for social media and a local theater. These tools were designed to help promote their services effectively.


 

In September, Dr. Gerren Cullison reached out after seeing my work for a friend. During our consultation, it was clear how passionate he was about helping his community find relief from the painful symptoms of musculoskeletal conditions and neuropathy.


Dr. Cullison shared his vision of offering cutting-edge technology and medical knowledge to a region that previously lacked this level of care. His commitment to innovation and excellence was inspiring, and he wanted to ensure that his services reached those in need.


The Power of Testimonials


I've written before about the value of testimonials, but it bears repeating: testimonials on your website can significantly amplify your word-of-mouth marketing efforts. Authenticity is key—these videos should feel genuine, like having a conversation with the person in real life.


For this project, I focused on retaining the context of each patient’s story, editing only for time. I wish I could have included even more of their powerful remarks. These heartfelt testimonials speak volumes about the impact of Dr. Cullison’s care.


Watch the moving testimonial videos below!



















The Brand Video


Brand videos are a unifying force. They move people, establish your identity, and showcase your vision. A well-crafted brand video can live on your website for years—until your business expands so much that it’s time for an update!


For Greene County Chiropractic, I aimed to capture Dr. Cullison’s friendliness and the passion behind his practice. We even reused some soundbites from the testimonials to tie everything together. It’s rewarding to see how leftover footage can find a purpose in new ways.


**Pro Tip:** If you’ve hired a video company, ask about storing raw footage for future edits. Unused content from interviews often holds valuable material that didn’t fit the original project. Repurposing it can create additional videos or social media content. This is a great way to maximize your investment.



The Short Ad


The final piece we created was a 60-second ad. After producing several testimonials and the brand video, we had options: should the ad take an emotional approach, or should it focus on information?


Dr. Cullison and I decided on a more informational tone. By carefully planning our shoot, we left room for flexibility, ensuring that this ad fit seamlessly into the broader campaign.


 

Take the Next Step


No two stories or campaigns are alike. At Gabriel Wheeler LLC, we pride ourselves on creating custom solutions that reflect each client’s unique brand identity. Cookie-cutter approaches don’t work here—your video should be as distinct as your business.


What will you do for your next video investment? Let’s collaborate to find the perfect way to tell your story.


Contact me for a consultation:

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