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The Power of Testimonials: Are you doing it correctly?

Testimonials have the ability to scale your word-of-mouth marketing. It's one of the most valueable elements to your marekting strategy. Recently, we had the privilege to work with PALS Therapy in Bloomington, Indiana. With this project, we were tasked with creating a series of testimonials & an updated brand video for their website and annual fundraising event.


"Gabe Wheeler is an incredibly talented videographer who has an incredible gift for visual storytelling. He has captured the essence and passion of our organization's mission and we will continue to use him to share story. I would highly recommend him."


You know your "why" better than anyone. Audiences should expect that you will give them all the highlights and that you'll use every resource at your disposal to convince them of it. In my years of business, I've done a lot of marketing and brand upkeep. It's a process that continues to evolve and adapt to changing algorithms and market trends.

The one aspect that has consistently remained the top lead generator for me has been testimonials. Reviews. Word-of-mouth recommendation from satisfied clients has helped create more opportunities to work with new clients than most other forms of marketing for me.

The same can be true for you too.

Mission statements are black and white, but testimonials paint a picture of that mission in living color. In my opinion, there is no greater way to show that your mission & efforts work than to hand someone else the mic.

So what does this look like? Social media makes it easy to share these stories quickly & cheaply. You could go as basic as posting a video review with your phone.

However, similar to the work we produced for PALS Therapy, a professional video can move people emotionally. High impact visuals can help illustrate what words alone cannot.

Remember, context matters. You'll need to decide on the length of your video review. Social media viewers will likely give you only a few seconds or minute of their time and you need a good hook to draw them in.

Event videos can last longer, because your audience isn't going anywhere and they have dedicated time to watching what you've put together. That doesn't mean you should go longer than their attention span and memory can manage. Work with a professional to determine the appropriate length.

Lastly, consistency is key. During interviews, make sure that you aren't putting words in your client's mouth, but instead encourage them to use key terms or talking points that are important for people to remember. Consistency in communication between your online branding and the keywords your clients use in their reviews about you is important.

Bonus tip: listen to what your client's say about you and adapt that into your current marketing strategy.


Check out these videos we made for PALS Therapy. Contact us for a project quote if this is something you want to implement in your marketing strategy.

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