I understand this statement may seem a bit dramatic, but allow me to elaborate.
Through my interactions with numerous local businesses, I've come to realize two key points:
1. Many underestimate the influential power that a video can wield in reaching the next generation of customers or clients. This underestimation likely stems from their reliance on traditional word-of-mouth marketing.
2. There's often hesitation when it comes to allocating a portion of the marketing budget for quality video production. Consequently, when businesses do inquire about video services, they're often caught off guard by the associated costs.
If you're contemplating whether a video could benefit your non-profit, business, or organization, rest assured, you're not alone. Since 2020, the digital landscape has undergone exponential growth. Platforms such as TikTok, Instagram, Facebook, and YouTube have all adjusted their algorithms to prioritize video content over static photography and graphic design.
Here’s why you should consider integrating video into your marketing strategy:
Video Delivers a High ROI:
Research indicates that video offers a significantly higher return on investment compared to other advertising methods. Incorporating client testimonials in video format can amplify the effectiveness of your word-of-mouth marketing strategy, reaching a broader audience across multiple platforms and establishing credibility with potential clients.
Video Captures Attention:
If you want to capture someone’s attention, show them a video showcasing your work. Visuals can convey messages more effectively than words alone. Think about the conferences or exhibitions you've attended; those who stood out likely had captivating videos that showcased their offerings. A well-produced video communicates pride in your work and signals to your audience that you have something valuable to offer.
Video Enhances SEO:
Personal experience has demonstrated that video content increases the time visitors spend on my website and positively impacts client acquisition. Even if a visitor doesn't immediately engage with your services, their prolonged stay on your website boosts its visibility on search engines. Over time, this leads to higher search rankings and increased visibility. Consider the potential application of this in your context.
The Power of a Good Story:
Think of a movie that resonates with you. Why does it come to mind? Did it pull on your emotions? Leveraging client testimonials and storytelling can foster trust and emotional connection with your audience. This is particularly beneficial for non-profits seeking to convey their mission effectively.
Evaluate Long-Term Value:
While the initial cost of video production may seem daunting, consider the long-term benefits it offers. Many businesses are surprised by the quotes they receive, ranging from $3,000 to $10,000 or higher. However, when viewed in the context of marketing expenses that may not be yielding satisfactory results, investing in video production emerges as a promising alternative. A quality video can significantly contribute to the success of your business or organization. One client of mine recently shared that video is a vital component to their fundraising effort- so much so that it would be near catastrophic to go without it.
The question to ask yourself is not "Can we afford video production?" but rather "Can we afford to ignore its potential?" Embrace the possibilities that video offers, and discover how it can propel your business or organization forward in 2024 and beyond. I look forward to connecting with you.